Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

In other words:

SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).

Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.

Related Terms
video SEO
SEO – search engine optimization
SEO services (Service Provider)
SEO spam
SEO certification
white hat SEO (search engine optimization)
duplicate content – SEO
black hat SEO (search engine optimization)

Read more –

• How Search Engines Work
• How SEO Works
• Organic vs. Paid Results
• Why Is SEO Important?
• Customers and Keywords
• SEO-Friendly Content
• High-Quality Content Examples
• On-Page SEO Basics
• Intro to Technical SEO
• Link Building Basics
• Search Intent
• Emerging SEO Trends